Block3 PR
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Block3 PR
Get in touch
Meet our "block" stars
In a rejection of opaque, ineffective communications in the blockchain space we assembled a team of experienced PR & Web 3.0 specialists
Rebecca Jones
Founder and CEO

Founder and CEO Rebecca Jones has over a decade of experience in financial journalism and public relations. She has written and edited for the business pages of national newspapers including the Independent and Daily Express in the UK. She moved into the FinTech and blockchain sector in 2020 with her own content agency and later led the global content and communications strategy for digital asset wealth management platform Yield App as their Head of Communications before founding Block3 in 2022.

Florian Launay
Head of Digital Communication

Florian has over a decade of experience as a PR and communications consultant. He discovered the blockchain industry in 2017 and has since worked in a diverse array of sectors including DeFi, NFTs, Gaming and DAOs. Using the most effective tools to target crypto communities, he builds organic social media audiences for start-up Web3 projects, growing their reputation, credibility, and authority. Florian is an expert in driving outstanding community engagement.

Anna Fedorova
PR Director

With more than a decade of journalism experience, Anna cut her teeth on the news desk at Investment Week - a London-based financial publication, latterly leading a team of journalists as its News Editor. She has written for both national and professional publications and has a deep understanding of complex financial topics. She moved into Web3 in 2021, leading the content strategy at digital wealth management platform Yield App for over 18 months before moving into public relations with Block3.

Valerie Spina
Valerie Spina
PR Manager

Valerie is a seasoned web3 professional having worked across DePIN, DeSci, and Regenerative Finance projects. She holds a Bachelor's in Political Science and started her professional career in change management and digital transformations for Fortune 50 companies. Valerie is inspired by technological innovation and creating new technologies that change our lives. Currently, she drives growth initiatives in the web3 space, encompassing communications, public relations, project management, community engagement, and governance for rapidly expanding startups. Her expertise aids in scaling both their narratives and organizational structures. Residing in Boulder, CO, she also pursues her passions as an artist and photographer.