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Block3 PR
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Yield App

Yield App is a digital wealth platform with a mission to provide a safe custody environment for digital assets and enable users to exchange and earn at market-leading rates. Yield App achieves this through its innovative technology that seamlessly bridges traditional and decentralized finance. Trusted by more than 90,000 customers, Yield App brings much-needed security to the Web3 space.
The problem
Founded in 2020, Yield App is a digital wealth platform that allows users to deposit their crypto in return for a yield. While enjoying very rapid early success, the disintegration of the crypto yield sector that followed the collapse of Celsius, BlockFi, FTX and others impacted Yield App’s growth. In January 2023 the team reached out to us to help them re-engage with the media and communicate their successful product suite.
The solution
Leveraging the fact that Yield App’s portfolio team successfully weathered the storm that began with the collapse of Terra LUNA in May 2022, we set about establishing the founding team as reliable authorities on risk management. As a fully compliant regulated solution, we also ensured the CEO and CIO were frequently commenting on topics related to regulatory decisions in the US and Asia, where the team is based. In addition, we managed communications on the roll-out of a number of new products and services, including a crypto structured products suite.
The result
We had enormous success with Yield App, increasing their editorial reach by over 230% in the first six months of working with them while their media mentions increased by 162% over the same time period. By following our guidance, the team was able to re-emerge into public view after a bruising year for the industry as one of its victors, being careful to always communicate a positive, progressive message and narrative. We are pleased to have secured extensive organic coverage for the team, form opinion editorials in CoinTelegraph to regular slots in global Tier 1 outlets such as The Financial Times, Reuters and The Street.
Media Mentions:
1.3K
Reach:
1.25 Billion
Media Mentions:
3.4K
Reach:
4.2 Billion
Top publications:
The Financial Times, CoinDesk, CoinTelegraph, Yahoo Finance, US News