The first non-custodial liquid staking protocol built on the Solana blockchain, Marinade empowers users with the best tools to stake, secure, and participate in the Solana ecosystem. Marinade is the creator of the mSOL token, a collateralized and fully liquid version of SOL. Holders of mSOL tokens earn yield on their staked SOL and can utilize mSOL to earn additional yield using a growing selection of DeFi strategies.
The problem
Although the largest and most established project on the nascent Solana blockchain, Marinade had never engaged in any marketing or PR activity and so was largely unknown among the press or outside of the Solana community and crypto Twitter. Marinade also joined Block3 PR in the wake of the FTX crash of November 2022, which saw over $500 million wiped from Solana’s market capitalization, and over $115 million from Marinade’s.
The solution
Despite being an inopportune time to embark on public relations, Block3 PR took the opportunity to celebrate Marinade’s legacy as a fully bootstrapped, community-funded project on the Solana blockchain, which had been brought to its knees by irresponsible venture capitalists. This resonated strongly with the crypto community, which was looking for a light at the end of the FTX/Alameda tunnel. We also capitalized on the buzz generated around liquid staking thanks to Ethereum’s impending upgrade.
The result
In the three months following Marinade’s engagement of Block3 PR, we increased media mentions by 25% while growing their quarterly audience reach by 15%. We also supported them on a Solana-wide liquid staking campaign and the launch of their native staking service, securing exclusives with CoinDesk on both occasions. We were also able to secure Marinade regular coverage in all of crypto’s most prominent Tier 1 publications, including CoinTelegraph, Bitcoin.com, and CoinJournal.
